Wilder & Co. is an outdoor adventure brand designed for those who seek the untamed. This project involved developing a bold and versatile brand identity that reflects the brand’s rugged yet modern aesthetic. The logo incorporates a unique topographic-inspired “W,” symbolising exploration, elevation, and the journey ahead. From typography and colour palette to social media assets and packaging, every element was crafted to resonate with adventurers who refuse to be confined by the indoors. The result is a cohesive and dynamic brand that inspires a deeper connection with nature and the wild.