This campaign was dedicated to promoting auctions to raise funds for charity through the sale of match-worn shirts from players on the field. It was specifically developed in collaboration with our partners during EURO 2024. A fresh and distinctive approach was essential to ensure it stood out from regular content, with multiple creative options provided for flexibility.

Using Photoshop and Figma to maximise creative and efficient output. It began by expanding the image to fit all sizes which needed to be used in house or sent to the partners. I also blurred the background to create a focus on the players and shirts. Whilst paying particular attention to the different players which were visible in the image. Afterwards, taking it into Figma allowed myself to semi-automise the workflow by being able to change the partner logo, text and colours using components and libraries - instead of doing it all manually.